SEO (Search Engine Optimization)

SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, conjointly called the organic listings. In simple words we can say that Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to indicate it as a high result for searches of a definite keyword .

Top SEO (Search Engine Optimization) Tips

Types of SEO

•  On Page SEO
•  Off Page SEO

1) On-Page SEO

On-Page SEO is the act of optimizing different parts of your website that affect your search engine ranking. In On Page you have control and can make changes on your own  website. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. If your website has good content then it will definitely start ranking.

#Factors of On-Page SEO

Title Tags

Put your targeted keywords in the title tag of each page on your site. The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page. There are many best practices that go into writing an effective title tag.

Headings (H1 - H6)

Headings are the titles you give to your content, and these should be in (largest words ) H1 format for the best results. It is a good idea to work your target keywords into the headings of each web page, but make sure you accurately reflect your page content.

Alt text (alternative text )

Alt text refers to the word or phrase that can be attributed to an image file to help it be indexed for searching.Alt-text isn’t visible to the normal visitor – alt text is used by screen reader software to help blind internet users understand the content of your images. Search engines similarly crawl images, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

URL structure 

One of the important on-page SEO element that is often overlooked is the URL structure of your web pages. Optimizing your URL structure may be able to help improve your ranking by making it easier for search engines to crawl through and index your web pages.

Internal Linking 

The benefit of internal linking is giving your audience further options to stay on your website. The more engagement to relevant pages, the more Google takes notice. Do not put an internal link in every sentence, but include multiple links per page to bolster your SEO.

2) Off-Page SEO

Off page SEO depends on other web pages to improve your website rankings. Off page optimization mainly deals with link building. It’s an ongoing process and needs obtaining new links that are given priority by search engines. Strategic link-building boosts the traffic to your website and its position in search engines

 

# Factors of Off-Page SEO

​Social bookmarking 

Social bookmarking is a good way to attract traffic to a website nonetheless. Social bookmarking involves listing links on a network to generate more traffic to their website. Then, anyone who has access to that network can search for links relating to the keyword they have. It’s a feature that’s comparable to personal bookmarking but on a collective range.

Link building

Ranking of your website depends upon link building, not on the number of links but the quality of links. Adding external links to your site can increase the status of your site and make also rank higher. It is not the number & quality of links pointing to your site that is the important factor, but the sites from where these links come. You need to add links from websites that are ranked high.

Social media marketing

Social media is a huge opportunity for marketing via it. Nearly these days everyone has some form of social media account, and effective social media marketing will increase traffic to the company’s website, probably increasing profits as a result. Having a strong presence on social media sites also makes the company appear more attractive and makes it easier for customers to find them. It’s also a way of achieving free publicity as users will often ‘like’ or ‘share’ something that they feel is worth exploring, possibly increasing your rankings even further.